Each September, World Alzheimer’s Month unites people across the globe to raise awareness and challenge the stigma surrounding Alzheimer’s disease and other types of dementia. This year, the campaign urges us to #AskAboutDementia, encouraging open conversations that lead to understanding, earlier diagnoses, and better support for families. At Livewell Estates, we see first-hand the realities of dementia and the urgent need for greater awareness in South Africa. Dementia is not just a health condition, it is one of the greatest global health challenges of our time, affecting millions of families worldwide.

The global picture

Today, more than 55 million people worldwide are living with dementia, with nearly 10 million new cases each year. Alzheimer’s disease accounts for 60–70% of cases, making it the most common form of dementia. The numbers are expected to climb dramatically: by 2030, the total is projected to reach 78 million, and by 2050, as many as 139 million people could be living with dementia. This rapid growth is largely driven by aging populations and increased life expectancy.

Dementia is already the seventh leading cause of death globally and one of the major causes of disability among older people. Beyond the human impact, the global cost of dementia care in 2015 was estimated at US$818 billion, and this is projected to rise to US$9 trillion by 2050.

Dementia in South Africa

While dementia is often thought of as a disease affecting only high-income countries, South Africa faces a growing burden. Estimates suggest between 187,000 and 352,000 older adults are living with dementia today. Research shows significant prevalence in local communities:

  • A study in rural South Africa found dementia rates as high as 18% among older adults.

  • Another study in Bloemfontein reported a prevalence of 6% among seniors.

As our population ages, these numbers are set to rise sharply. By 2050, dementia cases across sub-Saharan Africa could more than double, reaching over 8 million. Yet, awareness and diagnosis remain low. Globally, up to 75% of people with dementia have never received a formal diagnosis – a figure likely even higher in South Africa due to limited access to specialists.

Why awareness matters

Stigma and misunderstanding around dementia often delay families from seeking help. Many people believe that memory loss is just a normal part of ageing, or they fear the diagnosis. Yet, early detection matters – it allows for better care planning, access to therapies that can slow progression, and much-needed support for caregivers.

This is why campaigns like World Alzheimer’s Month are so critical. By encouraging people to #AskAboutDementia, we help normalise conversations and empower families with knowledge.

Livewell’s role in specialised dementia care

At Livewell Estates, our mission is to provide specialised dementia care in South Africa that combines medical expertise with compassion, dignity, and community. From early diagnosis support to personalised care plans, we walk alongside families through every stage of the journey.

We believe that while dementia is a global health challenge, the way we respond locally can change lives. Our communities in Bryanston and Somerset West are dedicated to creating safe, enriching, and supportive environments where people living with dementia can continue to live with purpose and connection.

A call to action this September

World Alzheimer’s Month reminds us that dementia is not just a statistic, it is millions of personal stories, families, and communities navigating this journey every day.

By asking questions, challenging stigma, and seeking better understanding, we can make a difference. Together, we can ensure that those living with dementia in South Africa, and worldwide, are seen, supported, and cared for with the dignity they deserve.